Important Criteria for Choosing a Web Analytics Solution
When selecting a web analytics solution you need to consider many aspects. You have to make sure that you choose the right solution that can effectively integrate with your business’s best practices....
View ArticleDoes Your Facebook Page Work for Secure Users?
Facebook added the ability for users to browse using a secure connection (or https connection) back in January, but unless you were reading their blog or Mashable most users probably didn’t notice....
View ArticleEmail Still the King of Social Sharing
Email is dead. Long live email! We’ve been hearing that the email era is over on a monthly basis for years now. But despite overflowing inboxes, new email killers coming out all the time, and of course...
View ArticleMobile Email Design 101
Depending on when you send and who makes up your audience, mobile devices will account for 10 – 30% of all email opens (source). Let me repeat that: 10 – 30% of your emails are being read on a mobile …...
View ArticleMarketNet to Present at Premier Interactive Marketing Conference
If you’re responsible for your company’s interactive marketing, then you want to consider attending Connections 2011. Connection 2011 is hosted by ExactTarget and sponsored by Yahoo!, Facebook,...
View Article6 Email Marketing Best Practices
In my blog post 5 Basic Email Marketing Musts, I presented the following basic tenants of email marketing: 1. Have a Plan 2. Know Your Audience 3. Design a Flexible Email Template 4. Test, Test, Test...
View ArticleTwo Search-Related Reasons Why You Might Need a Website Redesign
At what point should you consider that it is time to redesign your website? There may be the need to rebrand and refocus. Or you might want to take advantage of new technologies such as HTML5 and...
View ArticleTreating Tactics like Strategies Can Cause You to Miss the Big Picture
We’ve all been guilty of it and it’s a difficult cycle to break within a group or organization. Building a marketing plan around tactics that we are mislabeling as strategies causes us all to miss the...
View ArticleThree Tips For Your Google+ Brand Page
Yesterday Google announced the ability for people to connect to the brands and businesses that they care about using Google+ pages. So it’s now time to setup another profile for your business. Here...
View ArticleNew Google+ Tools Enhance Brands Ability to Connect & Engage with Users
After a long wait, Google unveiled on Monday that businesses are now able to leverage the use of Google+ Profiles in their social media initiatives. But, that is not the only news as Google also...
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